Founder Notes

Short operating notes on building, leading, and shipping in public.

Recent notes

Founder notes are shorter than essays — quick observations from the day-to-day of building Apistemology. Topics include:

• Decision-making under uncertainty
• Hiring and team design for small, high-leverage teams
• Customer conversations in BFSI
• When to kill a project

Publishing cadence

Notes are published when they capture something worth remembering — not on a schedule. For longer writing, see Writing.